Monocle
http://www.monocle.com/sections/business/Magazine-Articles/Ning-is-king---China/

China: Ning is King



November 2008

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Li Ning, China's top sportswear maker, scored a marketing coup when its chairman Li Ning - a former gymnast - lit the Olympic torch in Beijing, despite the fact that Adidas was an official sponsor.

Read at: http://www.monocle.com/sections/business/Magazine-Articles/Ning-is-king---China/

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